To be taken seriously and to be considered a professional, credible business, it’s extremely important for your website to portray a strong brand image that represents your company accurately and captures the essence of your brand. A stronger brand image has the ability to take small businesses and entrepreneurs and make them stand out among their larger competitors, leveling the playing field.

Responsive design makes a website easily adaptable to fit the screen sizes of any mobile device. In reviewing your analytics if you discover that a large chunk of your website visitors are originating from a mobile device it’s time for a responsive design. Your website visitors may be using different mobile devices such as an iPad, iPhone, Tablet, Samsung Note etc. A responsive design makes it possible for visitors to navigate your website easily across all these unique devices, providing a great user experience. Furthermore, Google is now telling searchers whether your website is mobile friendly or not with their new mobile friendly test. This will inevitably affect your credibility, click-through rate, lead generation and sales.

If your website is not mobile friendly and a large portion of your visitors are originating from a mobile device, you may be losing visitors and experiencing a higher bounce rate than usual. This will no doubt directly affect your bottom line, because it will cost you valuable leads. An effective website redesign will address this issue and help you reduce your bounce rate and increase conversions.

A new design that is streamlined with the right calls to action allows you to better optimize your website for lead generation. Implementing calls to action across each website page, including on your blog, so that you are taking greater advantage of every opportunity to convert visitors into leads will significantly contribute to your bottom line.

Perhaps one of the greatest concerns of our time is cyber security, and small businesses and entrepreneurs are just as susceptible to website hacking and viruses as larger businesses. If your website was built years ago and hasn’t been updated since, you are at greater risk for malware and hacking.