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Introduction or What is WhatsApp Business API
What is the WhatsApp Business API?
The WhatsApp Business API lets businesses communicate with customers directly through WhatsApp messages. Companies use it for multiple purposes such as customer support, order confirmations, promotional campaigns, and automated responses.
With this API, businesses can send and receive messages, create automated chat flows, and build stronger connections with their audience. It also allows real-time responses, helping brands stay active and responsive.
Unlike the free WhatsApp Business app, the API is a paid service, and businesses must apply for access through WhatsApp. After approval, they can use it through a third-party provider or build their own custom integration.
Main Uses of the WhatsApp Business API
Overall, the WhatsApp Business API can help businesses to improve their customer engagement, increase sales, and boost customer satisfaction by providing a convenient and fast way of communication.
How to get WhatsApp Business API ?
To get access to the WhatsApp Business API, you will need to go through the following steps:
Please note, WhatsApp has a strict policy on how the WhatsApp Business API can be used and any violations may lead to suspension or termination of your account.
What is the Pricing of WhatsApp Business API ?
The pricing for the WhatsApp Business API varies depending on the provider you choose and the features you need.
In general, the WhatsApp Business API is a paid service, and businesses are charged based on the number of messages sent and received through the API. The price per message can vary depending on the provider, but it is usually around a few cents per message.
For example, Twilio, one of the WhatsApp Business Solution Provider, has different pricing plans, with the basic plan starting at $0.005 per message sent and $0.0075 per message received. They also offer a volume-based pricing for high-volume message sending.
It’s also important to note that businesses will need to have a Twilio phone number to use the WhatsApp Business API, which typically costs around $1 per month.
Additionally, businesses can also opt for different add-ons like message scheduling, 24/7 customer support, analytics and many more.
It’s always recommended to check with the provider for the most updated pricing information and make sure to choose the plan that fits your business needs.
Is whatsApp api free ?
No, the WhatsApp Business API is not a free service. Businesses are charged based on the number of messages sent and received through the API. The price per message can vary depending on the provider, but it is usually around a few cents per message.
Additionally, businesses will need to have a Twilio phone number to use the WhatsApp Business API, which typically costs around $1 per month.
It’s always recommended to check with the provider for the most updated pricing information and make sure to choose the plan that fits your business needs.
It’s worth noting that WhatsApp also offers WhatsApp Business App which is free to download and use for small businesses. This app is mainly used for customer communication and it provides a way for small businesses to communicate with their customers using WhatsApp, however it’s functionalities are limited compared to WhatsApp Business API.
How to integrate WhatsApp Business API ?
Integrating the WhatsApp Business API into your business’s systems and processes can be done through a third-party provider or by building your own integration.
The process of integrating the WhatsApp Business API will involve the following steps:
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